SE-uh-oh
As marketers, we all understand the importance of SEO for making our products visible online. SEO is about optimising the product data we present online to make it easy for consumers to find via search engines. However, times have changed and in today’s fast-changing consumer landscape, simply having a solid SEO strategy isn’t enough to reach our target audience.
Traditional search engines remain popular but more and more consumers are turning to lifestyle, fitness, diet, and allergy mobile apps to find product information that influences where they place their wallet.
The rise of the mobile app
The rise of mobile app usage is particularly evident in the food and drinks sector where the proliferation of delivery and food-based ordering apps is accompanied by a surge in popularity for lifestyle, allergy and diet apps like Yuka.
Yuka and other similar apps provide consumers with food and drink information which drive consumer’s brand perception and ultimately, their purchasing decisions. Yuka alone boasted over 30 millions downloads, 6 million active users and 2.2 million product scans in data from 2022. This demonstrates how just ONE mobile app can significantly impact how consumers perceive your brand and products.
Marketers have a unique opportunity to capitalise on this trend and get an advantage over the competition. How you do this is simple: you need to get accurate product data out there. We all invest in SEO strategies, digital campaigns, and on-the-ground marketing initiatives but this key component of success is easy to overlook.
Photo by Rahul Chakraborty on Unsplash
Why accurate product data is where it’s at
While SEO remains an important part of digital marketing, it’s crucial not to forget the significance of clean, accurate, product data. Embracing the trend of mobile app usage and ensuring that your product data is accurate and complete across all channels is crucial for engaging and building trust with today’s digital consumers.
If the product data powering these mobile apps is inaccurate or poor product images are shown, consumers will perceive your brand poorly or maybe not even find your products at all. The good news is that you can take back control of this data.
Taming your product data
Mobile apps are powered by a large number of databases that hold the product data, some of which is crowd-sourced by consumers themselves. Keeping on top of all these apps is impossible, but you can automate the process and get peace of mind that your products are visible and properly represented in the mobile apps used by millions of consumers every day.
The FeralData platform enables brand managers to monitor, normalise and enhance their product data in the wild. To get started, claim your free product audit today.
Want to see learn more? Read our case study on Marmite.
